Insight Driven,
Impact Focused.
Driving growth through strategy & execution
What we do
Commerce & Retail Media Monetisation
Helping retailers and marketplaces build, scale, and optimise commerce media capabilities – turning customer data into sustainable new revenue streams.
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Operating model design and multi-brand coordination
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Technology vendor selection, integration, and oversight
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Data strategy, audience development, and monetisation
Digital Growth
& Marketing Transformation
Helping marketing leaders redesign how their functions operate – improving efficiency, effectiveness, and the ability to harness emerging technologies.
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Marketing operating model design (including multi-brand structures)
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Service provider consolidation and commercial optimisation
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Marketing effectiveness, ROI measurement, and AI roadmaps
Strategic Investment
& Advisory
Supporting investors and executives with focused, high-impact advisory on digital and AI topics.
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Digital due diligence for PE/VC investments
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Board-level advisory on transformation and AI adoption
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Expert network support and investment thesis validation
Our Approach
Strategic Assessment
Rapid, focused diagnostics to identify opportunities and prioritise what matters most.
Solution Design
Collaborative development of practical roadmaps, operating models, and business cases.
Agile Implementation
Embedded delivery support that builds momentum and adapts as conditions evolve.
Value Realisation
Rigorous tracking of outcomes, capability transfer, and sustainable impact.
Our Clients & Partners
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Geet Kashyap
Founder & Director
Who we are
Numind Lab bridges the gap between strategic vision and operational excellence – helping enterprises build and scale commerce media networks, transform marketing operations, and implement AI to accelerate growth.
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Founded by Geet Kashyap, a former McKinsey Expert Associate Partner and Senior Advisor with over 15 years leading digital transformation across global consulting and media organisations, we combine strategic rigour with the execution mindset of practitioners who have built and led large operational teams. Our clients include FTSE 100 leaders in retail and telecommunications.
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We partner with clients from strategy through to execution – typically over 6-9 month engagements – building internal capability and ensuring lasting impact.
